Brand Assets
Brand Philosophy
Presens stands for anonymous spatiotemporal intelligence. The identity communicates clarity, non-invasiveness, and trust, reflecting a network that turns time–location signals into useful context for AI and robotics without collecting personal data.
Collab Pack V1.3
Logos and others assets: Google Drive Link
Collab Banner Template (Optional)
Identity
Background Color
Primary Dark Mode: Deep Space Blue (#0E0F14) — for futuristic, tech-oriented visuals.
Secondary Light Mode: Soft White (#FFFFFF) — for clarity in educational or conceptual visuals.
Background Design
Incorporate futuristic network elements: gradient nebula textures, soft glows, orbital lines, and node constellations.
Use light particle overlays or abstract geometric grids to suggest data flow and presence connectivity.
Keep composition balanced, avoid overcrowding the background with effects.
Logo Usage
Primary Logo: Cyan-glow compass with “PRESENS NETWORK” stacked (use on dark backgrounds).
Secondary Logo: Monochrome dark grey version (use on light backgrounds).
Maintain minimum clear space equal to half the height of the logo icon on all sides.
Never distort, add shadows, or change the hue of the cyan glow.
Typography
Header Font: Montserrat Bold / Semi-Bold (Download here -> unzip -> double click -> install)
Usage: Titles, key messaging, and strong CTAs.
Example: “Genesis Rewards”, “Spatiotemporal Context”.
Body Font: Raleway Regular / Medium (Download here -> unzip -> double click -> install)
Usage: Explanatory text, supporting copy, or taglines.
Example: “Powered by human presence, for intelligent machines.”
Color Palette
Accent Cyan
Cyan Glow
#00FAF8
Core identity color, used for highlights, links, and key accents.
Primary Blue
Deep Intelligence Blue
#114666
Backgrounds, shadows, or gradient bases.
Mid Grey
Steel Grey
#5C5C5C
Text for light mode, secondary accents.
White
Pure White
#FFFFFF
Text for dark backgrounds or minimalist compositions.
Accent Gradients:
Blend #00FAF8 → #114666 for depth in UI buttons, banners, or data visuals.
Text Colors
Header Text Color:
Dark Background → White (#FFFFFF)
Light Background → Deep Intelligence Blue (#114666)
Body Text Color:
Dark Background → Light Grey (#E0E0E0)
Light Background → Dark Grey (#5C5C5C)
Visual Tone & Imagery
Overall Feel: Futuristic, data-driven, intelligent — a system that feels alive yet human-aligned.
Image Motifs: Glowing nodes, energy grids, orbiting geometries, Earth networks, and spatiotemporal lines.
Style: Combine realism with minimalistic sci-fi — sleek but not overwhelming.
Lighting Direction: Subtle inner glow and radial cyan-blue diffusion to emphasize “presence signals”.
Brand Voice
Tone: Confident, visionary, and intelligent — but human-first.
Messaging:
“Your presence powers intelligence.”
“Where time, location, and human motion shape AI.”
“Presens connects reality to machine awareness.”
Implementation & Guidelines
Official assets are shipped as a versioned Collab Pack (logos, $SENS token icon, color palette, typography, icon set, pitch/press templates, product screenshots). Access will be granted to:
Media and press
Ecosystem collaborators and partners
Builders contributing to Presens
All assets will be:
Versioned & hosted in the Presens docs/GitBook with checksums and update notes
Licensed for permitted use (press, partners, builders); modifications and implied endorsement prohibited
Documented with clear-space/minimum size rules, light/dark variants, and misuse examples
Delivered in SVG/PNG for logos and standardized sizes for the $SENS token icon
Consistency
Consistent use of Presens brand assets reinforces credibility with AI/robotics teams, enterprises, and the DePIN community. Until release, avoid unofficial variations to maintain integrity and recognizability.
Last updated